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Showing posts with the label AI agents

What is the role of AI in Customer Acquisition?

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  Have you ever asked yourself,  What AI can do and can't do in Customer Acquisition? Recently, I had a client who wanted to rent out her apartment — fast. She gave me a tight deadline of 3 to 5 days, hoping that AI could magically pull in eager tenants. I knew from experience that in her area, it typically takes 25 to 30 days to close a deal. Still, we decided to experiment. Together, we dived into AI-powered tools to see what they could do. Here’s what happened, and what it taught me about AI’s real value — and its limits — in finding customers. Let's start by some definitions and  clarification about customer Acquisition: 1- What is Customer Acquisition(CA) and Why Does AI Matter in CA? 1. Customer acquisition is how businesses attract and convert  new customers. It's about fueling growth and keeping the  pipeline alive. 2. These days, with oceans of data from social media, e-commerce, and countless digital touch points, businesses are...

What are the differences between AI Agents, Tools, and Assistants?

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  In today's digital age, the use of artificial intelligence (AI) has become increasingly prevalent in the business world. However, the terminology surrounding AI can sometimes be confusing, especially when it comes to understanding the distinctions between AI agents, tools, and assistants. In this blog post, we will explore these concepts and provide examples to clarify their differences. 1. AI Agents -Autonomous entities that perform specific tasks without human intervention; can adapt and make decisions based on learned experiences. -AI agents, also known as autonomous agents or intelligent agents, are software programs that act autonomously on behalf of users or other programs. These agents are capable of learning from their environment, making decisions, and executing tasks independently. -AI agents are commonly used in business applications such as supply chain management, recommendation systems, and autonomous vehicles. Example: A Chabot that provides customer ser...