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Showing posts with the label Customer journey

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...

How do clients buy?

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Please keep in mind that this blog  is not a substitute for  reading books and developing  self-awareness and  perspective. I simply share my love of  reading with like-minded  readers and business  executives., What's this book about? Why is this book unique? 1-"How Clients Buy" is a critical examination and guide that dissects the decision-making process of clients in the business-to-business domain. Within its pages, the authors not only uncover the often-misunderstood aspects of client acquisition and retention but also presents a structured framework aimed at enhancing the effectiveness of sales strategies. 2-The book stands out for its comprehensive analysis and the practicality of its approaches, making it a valuable resource for professionals looking to improve their sales outcomes. Why should professionals read this book? Impor...