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What is the role of AI in Customer Acquisition?

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  Have you ever asked yourself,  What AI can do and can't do in Customer Acquisition? Recently, I had a client who wanted to rent out her apartment — fast. She gave me a tight deadline of 3 to 5 days, hoping that AI could magically pull in eager tenants. I knew from experience that in her area, it typically takes 25 to 30 days to close a deal. Still, we decided to experiment. Together, we dived into AI-powered tools to see what they could do. Here’s what happened, and what it taught me about AI’s real value — and its limits — in finding customers. Let's start by some definitions and  clarification about customer Acquisition: 1- What is Customer Acquisition(CA) and Why Does AI Matter in CA? 1. Customer acquisition is how businesses attract and convert  new customers. It's about fueling growth and keeping the  pipeline alive. 2. These days, with oceans of data from social media, e-commerce, and countless digital touch points, businesses are...
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What are AI business Models?

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Recommended Reading: An Introduction to Data By Francesco Corea Please keep in mind that our blog is not a substitute for reading the book. This book introduces big data, artificial intelligence, and data science, offering essays and lessons learned from professionals. It is not a technical manual but a collection of articles, comparing AI's use in various problems. The book replicates research and material from data scientists, startups, advisors, and investors, serving as a guide and tool for future growth. It focuses on relevant definitions, business contexts, and sectorial applications, inspiring conversations and projects that positively impact society. Why should business developers learn big data? 1- Big data refers to the vast amount of information that is generated and collected from various sources, such as social media, online transactions, and sensors. 2- It encompasses both structured and unstructured data, including text, images, videos, and more. 3- ...
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