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Showing posts with the label Brand Loyalty

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...
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How does Neuromarketing work in business?

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  Recommended Reading: The Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales What motivates the authors to write this book?What is the subject matter of this book? The book is divided into chapters written by different prominent professionals and experts in various fields.This book explores the practical application of neuromarketing in business, focusing on how companies are using neuroscience methods to make better decisions. It interviews leading neuromarketeers to provide insights into their approaches, models, and methods. The book is part of the Management for Professionals series, combining scientific background, best practices, and entrepreneurial vision to provide insights for business excellence. What’s NMSBA? The Neuromarketing Science and Business Association (NMSBA) convenes industry leaders to discuss new trends, methods, and insights. What’s neuromarketing? Neuromarketing usually refers to the use of neuros...
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