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Showing posts with the label Brand Loyalty

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...

How does Neuromarketing work in business?

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  Recommended Reading: The Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales What motivates the authors to write this book?What is the subject matter of this book? The book is divided into chapters written by different prominent professionals and experts in various fields.This book explores the practical application of neuromarketing in business, focusing on how companies are using neuroscience methods to make better decisions. It interviews leading neuromarketeers to provide insights into their approaches, models, and methods. The book is part of the Management for Professionals series, combining scientific background, best practices, and entrepreneurial vision to provide insights for business excellence. What’s NMSBA? The Neuromarketing Science and Business Association (NMSBA) convenes industry leaders to discuss new trends, methods, and insights. What’s neuromarketing? Neuromarketing usually refers to the use of neuros...