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Showing posts with the label CRM

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...

What's Customer Centricity?

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Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...