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Showing posts with the label CRM

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...
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What's Customer Centricity?

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Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...
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