What's Customer Centricity?
Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...