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What is the role of AI in Customer Acquisition?

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  Have you ever asked yourself,  What AI can do and can't do in Customer Acquisition? Recently, I had a client who wanted to rent out her apartment — fast. She gave me a tight deadline of 3 to 5 days, hoping that AI could magically pull in eager tenants. I knew from experience that in her area, it typically takes 25 to 30 days to close a deal. Still, we decided to experiment. Together, we dived into AI-powered tools to see what they could do. Here’s what happened, and what it taught me about AI’s real value — and its limits — in finding customers. Let's start by some definitions and  clarification about customer Acquisition: 1- What is Customer Acquisition(CA) and Why Does AI Matter in CA? 1. Customer acquisition is how businesses attract and convert  new customers. It's about fueling growth and keeping the  pipeline alive. 2. These days, with oceans of data from social media, e-commerce, and countless digital touch points, businesses are...
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What's RFM?

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 Recommended Reading: 80/20 SALES AND MARKETING BY PERRY MARSHALL Why do I share this book? We must all refresh and rejuvenate our practices. This book is an excellent read that will make you think about your practices and make changes to improve your results and performance. It is critical to understand your business operations, markets, and customer behavior, and to adjust the knowledge you acquire from the book based on your present position, market and business culture. What’s 80/20 rule? 80/20 says 80 percent of your results come from 20 percent of your efforts,and 20 percent of your results come from the other 80 percent. What’s the power of power laws? Power laws are mathematical concepts that drive 80/20 relationships. They suggest that cause and effect are best expressed in powers of ten, and customers' spending power is not in increments but multiples. To understand cause and effect in business, shift your thinking to the Richter scale and powers of 10. In practi...
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