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Showing posts with the label Marketing4.0. Netnography

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...

What's Netnography?

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Recommended Reading : Marketing 4.0 By PHILIP KOTLER,IWAN SETIAWAN, HERWAMAN KARTAJAYA What is the focus of the book? The book explores improving productivity in the digital age by understanding customer journeys, introducing new marketing metrics, and introducing marketing 4.0 tactics. It emphasizes human-centered marketing, focusing on human-like attributes and redefining marketing in the future. How is the digital transformation transforming the business landscape? 1. The world is moving from hegemony to a multilateral power structure, with the superpowers, particularly the European Union and the United States, realizing that some economic powers are shifting to other parts of the world, particularly Asia. 2. This shift is attributed to the demographic profile of emerging market populations, who are younger, more productive, and increasing income. This has created a strong demand for products and services, which in turn fuels economic growth. 3. Innovation in emer...