Women in Business Development
Recommended Reading: WINNING HER BUSINESS by Bridget Brennan. Note for readers : This book is an awesome read. It’s mainly about women 's consumer market and how sales professionals can win these very powerful market . I was intrigued by Bridget style and her innovative ''Four Motivator framework'' and decided to use the content to get reader attention on Women in business development and also how business developers can learn about women consumer market as a growth tool . Women are a crucial part of today’s workforce and consumer markets. This week we will explore how women in business development think, & how sales professionals should approach women consumers . Women in business development are assertive, explorers, agile, proactive, and dynamic women who create growth opportunities for their companies . In the business world and particularly in the MENA region, women think differently because they understand that women ar...