What's RFM?
Recommended Reading: 80/20 SALES AND MARKETING BY PERRY MARSHALL Why do I share this book? We must all refresh and rejuvenate our practices. This book is an excellent read that will make you think about your practices and make changes to improve your results and performance. It is critical to understand your business operations, markets, and customer behavior, and to adjust the knowledge you acquire from the book based on your present position, market and business culture. What’s 80/20 rule? 80/20 says 80 percent of your results come from 20 percent of your efforts,and 20 percent of your results come from the other 80 percent. What’s the power of power laws? Power laws are mathematical concepts that drive 80/20 relationships. They suggest that cause and effect are best expressed in powers of ten, and customers' spending power is not in increments but multiples. To understand cause and effect in business, shift your thinking to the Richter scale and powers of 10. In practi...