Do we use Google, or does Google use us?
Just a heads-up, today I used New Beta Google Blog's AI search links, which means Google attaches the best links to make reading way smoother. What do you think about that? Let's chat and swap thoughts! “From GA4’s AI Advisor to Google Search AI Overviews — are we using the machine, or is the machine starting to use us?” Why Now? — Google’s Analytics AI Advisor , AI-Driven Search Links , and the Human Question Google is rolling out two major AI-powered features that could reshape how we interact with information: 1.The Analytics Advisor inside Google Analytics 4 (GA4), and 2. AI-enhanced Google’s blog Search Links tools that generate answers (and summaries) directly within the results page. At first glance these feel like smart, convenient upgrades — more responsive, more conversational. But beneath that veneer lies a deeper set of questions: why is Google doing this now, and not earlier? And even more fundamentally — do we use Google, or does Google use us? As I explo...