What's your brand promise?
Recommended Reading: HOW TO BUILD YOUR BRAND BY LAURENCE LOBIN Who is the author? What motivated the author to write the book? Larry Lubin co-founded Lubin Lawrence 30 years ago to help companies reinvent their brands. He used a multi-year study to develop a brand strategy for Jif Peanut Butter and Downy Fabric Softener, which positively impacted consumers' attitudes and esteem, leading to their dominance and decades of growth. Larry, a branding expert, began his career at Grey Advertising, where he developed a brand strategy to reinvent Jif Peanut Butter and Downy Fabric Softener. His approach changed consumer attitudes, leading to their dominance and decades of growth. Larry developed a model explaining why these brands enjoy exceptional success, linking them to fundamental human values. He applied this model to corporate clients like Disney, Procter & Gamble, PepsiCo, Heineken, and Colgate Palmolive. His work has been applied to global clients like Disney, Procter &...