Business Development Moment

  Recommended Reading: Ready, Launch. Brand ‘’The Lean marketing Guide for startups) BY ORLY ZEEWAY P.S Our blog is not a substitute for reading the book. The book is comprehensive, with various founders' experiences and recommended practices that you may put to use right immediately. What makes this book distinctive, and how can business developers benefit from it?  1-The book is divided into 9 chapters that discuss 7 marketing myths and 8 founders’ stories. Marketing Myth #1: Marketing is just smoke and mirrors, Marketing Myth #2: We’ll pay for marketing when we can afford it. Marketing Myth #3: We don’t need marketing because all our business comes from referrals. Marketing Myth #4: People buy our products in spite of our name. Marketing Myth #5: Customers expect a website, but it’s not critical to our business. Marketing Myth #6: Social media is for Millennials. Marketing Myth #7: Great products sell themselves. 2-The book also features founders stories and advice from fo...

  Recommended Reading: BE A START UP SUPERSTAR BY STEVEN KAHAN P.S The book is more comprehensive and packed with practical guidance you can use right away. Our business moment is just to highlight some questions in light of the book. How should you read this book? Tech start-ups need talented people with bold ideas and leadership skills to bring them to fruition. Part I outlines the five key traits to look for when selecting a tech startup, while Part II shares the seven keys to the C-suite. These traits will help you break out from the pack and rise to the top, turning your potential for success into reality Why is Steven's book crucial and a must-read for business developers? The only constant is change. Whether you are in business, industry, or retail, technology has already changed our world. You must improve your talents, knowledge, and perspective on the world. This is why, if you want to work in one of the most exciting and innovative fields, you should read this b...