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Showing posts with the label Brand Driven Companies

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...
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What's your brand promise?

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  Recommended Reading: HOW TO BUILD YOUR BRAND BY LAURENCE LOBIN Who is the author? What motivated the author to write the book? Larry Lubin co-founded Lubin Lawrence 30 years ago to help companies reinvent their brands. He used a multi-year study to develop a brand strategy for Jif Peanut Butter and Downy Fabric Softener, which positively impacted consumers' attitudes and esteem, leading to their dominance and decades of growth. Larry, a branding expert, began his career at Grey Advertising, where he developed a brand strategy to reinvent Jif Peanut Butter and Downy Fabric Softener. His approach changed consumer attitudes, leading to their dominance and decades of growth. Larry developed a model explaining why these brands enjoy exceptional success, linking them to fundamental human values. He applied this model to corporate clients like Disney, Procter & Gamble, PepsiCo, Heineken, and Colgate Palmolive. His work has been applied to global clients like Disney, Procter &...
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