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Showing posts with the label Brand Driven Companies

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...
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What's your brand promise?

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  Recommended Reading: HOW TO BUILD YOUR BRAND BY LAURENCE LOBIN Who is the author? What motivated the author to write the book? Larry Lubin co-founded Lubin Lawrence 30 years ago to help companies reinvent their brands. He used a multi-year study to develop a brand strategy for Jif Peanut Butter and Downy Fabric Softener, which positively impacted consumers' attitudes and esteem, leading to their dominance and decades of growth. Larry, a branding expert, began his career at Grey Advertising, where he developed a brand strategy to reinvent Jif Peanut Butter and Downy Fabric Softener. His approach changed consumer attitudes, leading to their dominance and decades of growth. Larry developed a model explaining why these brands enjoy exceptional success, linking them to fundamental human values. He applied this model to corporate clients like Disney, Procter & Gamble, PepsiCo, Heineken, and Colgate Palmolive. His work has been applied to global clients like Disney, Procter &...
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