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Showing posts with the label BANT

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...

Why should business developers stop closing deals?

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Recommended Reading:  GAP SELLING by KEENAN Why should business developers stop closing deals? Why Gap selling is better than BANT (Budget, authority, Needs, and Time’’? We all know this mantra ‘’It is not what you know, but who you know’’. Yet,I think this mantra needs a small modification , ‘’It’s important who you are and what you want to do’’. In practice, business developers’ focus on closing a sale, they forgot that customers want a value. You bet on your relationships to get deals fast. Yet, it fails to create an innovative & dynamic market. Business development is a bout identifying gaps, change, building a value, and expertise that sell. This why business developers should stop closing deals and start delivering a real value through  Gap selling Let’s explore together  what gap selling is and why gap selling is better than BANT: According to KEENAN ‘’ Gap selling is about establishing trust and revealing all of the knowledge you possess about your customer’s ...