What is the Red Ocean Strategy?
Recomended Reading: The VISUAL MBA BY JASON BRRON Who is the author? Jason Barron, an MBA, is a creative leader in digital product strategy and user experience. He founded LowestMed, acquired by RetailMeNot in 2018, and works for a nonprofit organization. Barron has a unique ability to simplify complexity and infuse creativity in business strategy. His Kickstarter for the original rendition of this book raised over 1,000% of his goal in 28 days from over 30 countries around the world Why did the author write this book? This book is designed to help individuals understand and recall the most important ideas from studying for a Master's of Business Administration degree. The author, Jason Barron, is an MBA creative leader and founder of LowestMed, a startup acquired by RetailMeNot in 2018. He has a unique ability to simplify complexity and infuse creativity in business strategy. The book is based on traditional business school classes and is packed with concepts accompanied b...