Posts

Showing posts with the label protection

What is the role of AI in Customer Acquisition?

-
Image
  Have you ever asked yourself,  What AI can do and can't do in Customer Acquisition? Recently, I had a client who wanted to rent out her apartment — fast. She gave me a tight deadline of 3 to 5 days, hoping that AI could magically pull in eager tenants. I knew from experience that in her area, it typically takes 25 to 30 days to close a deal. Still, we decided to experiment. Together, we dived into AI-powered tools to see what they could do. Here’s what happened, and what it taught me about AI’s real value — and its limits — in finding customers. Let's start by some definitions and  clarification about customer Acquisition: 1- What is Customer Acquisition(CA) and Why Does AI Matter in CA? 1. Customer acquisition is how businesses attract and convert  new customers. It's about fueling growth and keeping the  pipeline alive. 2. These days, with oceans of data from social media, e-commerce, and countless digital touch points, businesses are...
Post a Comment
Read more

Are you hacked?Who knows?

-
Image
  Recommended Reading: THE SECRET TO CYBERSECURITY BY SCOTT E.AUGENBAUM Please keep in mind that the book is required reading, and our blog is not a substitute for reading the book. The book is thorough, with several examples and recommended practices that you may use right away. When does cybercrime become a serious issue? Cybercrime escalated in the late 1990s with the rise of e-commerce and credit card usage. Criminals robbed banks to access money, leading to increased cybercrime. To combat this, a proactive approach was taken, identifying potential targets and building relationships with vulnerable industries. What’s Cybersecurity? What’s Cybercrime? According to Cisco’’ Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These  cyber attacks  are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users via  ransomware ; or interrupting normal business...
Post a Comment
Read more