What's Business Development? Part I
Recommended Reading: Business Hack, The Wealth Dragon Way to build a successful Business in the Digital Age by John Lee What is business development? Should business developers be a tech-savvy? Business development is about growing your business. As a business developer in small company, you will find yourself act as a business owner. Everyone in your company is asking you, how well our company is performing? To answer this question we will dig in business development process as follows: 1- Your market Time is money. Hence, you have to discover whether your market is good fit for your product or not. If your results fall short; this means you have to test & measure new way of approaching your market. 2- Lead Generation Who will generate leads for you? What is the cost & time you’re willing to spend to qualify your leads? What's your lead generation strategy? dependent or independent? in both case you need to build online & offline presence. 3- Marke...