Business Development Moment

  Recommended Reading: The Infinite Game by Simon Sinek Note: This book is unique because it encourages you to think critically and raise question about yourself. The writing of Simon is unique, inquisitive, and straightforward. The book will assist business developers in pushing the envelope both personally and professionally. I urge you to read this book and put it to use. What’s the infinite game? Why should we care about the infinite game? According to Simon ‘’If we believe in a world in which we can feel inspired, safe and fulfilled every single day and if we believe that leaders are the ones who can deliver on that vision, then it is our collective responsibility to find, guide and support those who are committed to leading in a way that will more likely bring that vision to life. And one of the steps we need to take is to learn what it means to lead in the Infinite Game’’.   Simon explained the distinction between Finite and Infinite games as follows: ...

Recommended Reading: LEADING WITH QUESTIONS By MICHAEL MARQUARDT Note: We all seek out answers. Yet, we never considered whether or not our queries would elicit responses. Have you ever considered learning about other people's minds? I personally dream of having the ability to read people's minds and understand their thoughts, feelings, and even intentions. This is why you need to know how to ask questions and then ask them. Let's begin our journey by reading this fantastic book to refresh our minds. Why do we need questions? Have you ever attempted mind-reading others? It's like breathing fresh air to ask questions. As Michael mentioned ‘’ Most leaders are unaware of the amazing power of questions—how they can generate short-term results and long-term learning and success. The problem is, we feel that we are supposed to have answers, not questions’’ .  It's crucial for us to maintain our childlike curiosity in order to learn quickly and connect with the righ...

  How can design thinking help us turn our ideas into a profitable business? I've been considering my own practices lately. I questioned how I could gain a better understanding of entrepreneurship and business development. I have therefore started to study some successful business models. I have come across a lot of debates about incorporating design thinking while doing research. Thus, among other books, I came upon this one, which is filled with useful advice for turning our ideas into profitable ventures. This book emphasizes taking action and being useful. We described design thinking in a previous article (shorturl.at/loBJX) Let's begin the design thinking procedure: In his book, Muhammad states that "Design Thinking is a human-centered design approach that starts with understanding the demands of the stakeholders (desirability), and brings the v iability and feasibility aspects together’’. Prior to coming up with a solution, design thinking focuses on ident...

Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...