Business Development Moment

  Recommended Reading: Ready, Launch. Brand ‘’The Lean marketing Guide for startups) BY ORLY ZEEWAY P.S Our blog is not a substitute for reading the book. The book is comprehensive, with various founders' experiences and recommended practices that you may put to use right immediately. What makes this book distinctive, and how can business developers benefit from it?  1-The book is divided into 9 chapters that discuss 7 marketing myths and 8 founders’ stories. Marketing Myth #1: Marketing is just smoke and mirrors, Marketing Myth #2: We’ll pay for marketing when we can afford it. Marketing Myth #3: We don’t need marketing because all our business comes from referrals. Marketing Myth #4: People buy our products in spite of our name. Marketing Myth #5: Customers expect a website, but it’s not critical to our business. Marketing Myth #6: Social media is for Millennials. Marketing Myth #7: Great products sell themselves. 2-The book also features founders stories and advice from fo...

  Recommended Reading: THE SECRET TO CYBERSECURITY BY SCOTT E.AUGENBAUM Please keep in mind that the book is required reading, and our blog is not a substitute for reading the book. The book is thorough, with several examples and recommended practices that you may use right away. When does cybercrime become a serious issue? Cybercrime escalated in the late 1990s with the rise of e-commerce and credit card usage. Criminals robbed banks to access money, leading to increased cybercrime. To combat this, a proactive approach was taken, identifying potential targets and building relationships with vulnerable industries. What’s Cybersecurity? What’s Cybercrime? According to Cisco’’ Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These  cyber attacks  are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users via  ransomware ; or interrupting normal business...