Business Development Moment

Recommended Reading : This is Marketing; You can’t be Seen until You Learn to See by Seth Godin Why should business developers learn marketing? What’s ‘’Smallest Viable Market’’? According to Seth Godin’’ Marketing seeks more, More market share, more customers, more work. Marketing is driven by better. Better service, better community, better outcomes. Marketing creates culture. Status, affiliation, and people like us. Most of all, marketing is change’’   There is a claim that business developers shouldn’t learn marketing.  This assumption is untrue as business developers and marketers seek more, seek better outcomes, and create culture. Both are change makers.   Let’s take a glimpse about marketing fundamentals that business developers should learn/apply: 1-      Marketing is a science: It’s not about getting shares, likes, and comments. Yet, interactions are important when it bring actual results. According to Decision Analyst ‘...

Culture change Agile strategy Recommended Reading : The Agile consultant, guiding clients to Enterprise Agility by Rick Freedman What is agile business development? Why should business developers embrace agile strategies?   Agile is not new. Agile reached back to total quality Management in 1987 and Agile Manifesto in 2001.  Hence, let’s start with some definitions   According to GPI online ‘’Agile business modeling is a new, lightweight approach that combines business development with agile principles to build a flexible organization capable of reacting fast to unpredictable changes. The organization also supports itself during the transformation. The modeling approach is iterative & delivers just enough architecture roadmap to prevent chaos”   Agile is about creating a dynamic environment where your team embraces customer centered strategy. In an Agile environment, collaboration & innovation are tools to get results.   Agile is a cul...

Recommended Reading : The Digital Transformation Playbook by David L.Rogers What’s digital Transformation? Why should business developers think differently? According to Professor Gerald C. Kane in his article on MIT Sloan Management review ‘’ Digital transformation is not about technology, it’s about how technology changes the conditions under which business is done. In ways that change the expectations of customers, partners, & employees’’ Digital transformation is a continuous process that drives business developers to think differently about traditional ways of doing business. In my own practices, proactive business developers are asking, what’s the difference between a traditional company and a digital company? We are going to talk about these differences:     Traditional Business                                          Digital Business    ...

Recommended Reading : AI in Marketing, Sales, and service by Peter Gentsch What is the difference between AI & ML? How is AI changing business development?   According to analyticsinsight.net, ‘’ AI is a technology that enables a machine to stimulate human behavior .  Machine Learning is a subset of AI which allows a machine to automatically learn from past data without programming explicitly . The goal of AI is to make a smart computer system like humans to solve complex problems’’ AI development is about managing large amounts of data in less time and with higher accuracy. The question is: will AI replace human factors? This is a controversial topic since we can't neglect human intuition, intelligence, and emotions.  Yet, current AI development takes in consideration the emotional factor like  Lovot , a Japanese enhanced emotional pet that we all love . The question is: does AI pose a threat to job security? The answer is yes and  it depends on your...