Business Development Moment

  How can design thinking help us turn our ideas into a profitable business? I've been considering my own practices lately. I questioned how I could gain a better understanding of entrepreneurship and business development. I have therefore started to study some successful business models. I have come across a lot of debates about incorporating design thinking while doing research. Thus, among other books, I came upon this one, which is filled with useful advice for turning our ideas into profitable ventures. This book emphasizes taking action and being useful. We described design thinking in a previous article (shorturl.at/loBJX) Let's begin the design thinking procedure: In his book, Muhammad states that "Design Thinking is a human-centered design approach that starts with understanding the demands of the stakeholders (desirability), and brings the v iability and feasibility aspects together’’. Prior to coming up with a solution, design thinking focuses on ident...