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Showing posts from June 25, 2023

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...

What's Lean Marketing?

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  Recommended Reading: Ready, Launch. Brand ‘’The Lean marketing Guide for startups) BY ORLY ZEEWAY P.S Our blog is not a substitute for reading the book. The book is comprehensive, with various founders' experiences and recommended practices that you may put to use right immediately. What makes this book distinctive, and how can business developers benefit from it?  1-The book is divided into 9 chapters that discuss 7 marketing myths and 8 founders’ stories. Marketing Myth #1: Marketing is just smoke and mirrors, Marketing Myth #2: We’ll pay for marketing when we can afford it. Marketing Myth #3: We don’t need marketing because all our business comes from referrals. Marketing Myth #4: People buy our products in spite of our name. Marketing Myth #5: Customers expect a website, but it’s not critical to our business. Marketing Myth #6: Social media is for Millennials. Marketing Myth #7: Great products sell themselves. 2-The book also features founders stories and advice from fo...