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Showing posts from January 29, 2023

How can AI Project Opportunities be validated?

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    Who are the authors? 1.Gianluca  Mauro and Nicolò Valigi cofounded AI Academy, a company that advises on AI strategy and runs workshops teaching the concepts covered in this book. - Through AI Academy, Gianluca and Nicolò have helped companies, ranging from idea-phase startups to multinational corporations, kick-start their AI journeys. 2.Gianluca  has a background in engineering and entrepreneurship. His passion is to use human creativity to explore how technology can build better products and a better society. He thrives to inspire people to do the same by speaking at universities, corporations, and industry conferences. In his free time, he enjoys playing music, practicing martial arts, and lifting weights.(Book Citation) 3.Nicolò likes tinkering with code, robots, and (seemingly) intelligent software. He has worked on the brains of drones, the gears of NASA spacecraft, and helped push bits in self-driving cars. He also regularly presents at inter...

Why should business developers learn marketing?

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Recommended Reading : This is Marketing; You can’t be Seen until You Learn to See by Seth Godin Why should business developers learn marketing? What’s ‘’Smallest Viable Market’’? According to Seth Godin’’ Marketing seeks more, More market share, more customers, more work. Marketing is driven by better. Better service, better community, better outcomes. Marketing creates culture. Status, affiliation, and people like us. Most of all, marketing is change’’   There is a claim that business developers shouldn’t learn marketing.  This assumption is untrue as business developers and marketers seek more, seek better outcomes, and create culture. Both are change makers.   Let’s take a glimpse about marketing fundamentals that business developers should learn/apply: 1-      Marketing is a science: It’s not about getting shares, likes, and comments. Yet, interactions are important when it bring actual results. According to Decision Analyst ‘...