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Showing posts from July 30, 2023

What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...

What's Netnography?

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Recommended Reading : Marketing 4.0 By PHILIP KOTLER,IWAN SETIAWAN, HERWAMAN KARTAJAYA What is the focus of the book? The book explores improving productivity in the digital age by understanding customer journeys, introducing new marketing metrics, and introducing marketing 4.0 tactics. It emphasizes human-centered marketing, focusing on human-like attributes and redefining marketing in the future. How is the digital transformation transforming the business landscape? 1. The world is moving from hegemony to a multilateral power structure, with the superpowers, particularly the European Union and the United States, realizing that some economic powers are shifting to other parts of the world, particularly Asia. 2. This shift is attributed to the demographic profile of emerging market populations, who are younger, more productive, and increasing income. This has created a strong demand for products and services, which in turn fuels economic growth. 3. Innovation in emer...