Business Development Moment

  In today's fast-paced business world, technology plays a crucial role in helping sales professionals prospect and close deals efficiently. With the rise of AI and various digital tools, it may seem like traditional methods, such as using pen and paper, are becoming outdated. However, there are still situations where relying on good old-fashioned paper and pencil may be the best approach. When should business developers use traditional paper and pencil versus AI and tech to prospect and close deals? Let's explore some scenarios where each method may be more effective. 1. Personalization and Relationship Building: One of the key advantages of using traditional paper and pencil for prospecting and closing deals is the personal touch it can provide. Handwriting a personalized note or thank-you card can go a long way in building rapport with a prospect or client. In today's digital age, receiving a handwritten note stands out and shows that you care about building a genuin...

  Who's the author? Edward de Bono, a world-renowned writer, Psychologist, Physician and philosopher, is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. He is credited with inventing the concept of lateral thinking, which has become widely used across various disciplines and industries. Dr. de Bono's understanding of the brain as a self-organizing system has been instrumental in shaping his work and methodology. His influence spans generations, continents, and belief systems, with his work being equally impactful in boardrooms of leading businesses like Apple and British Airways as well as classrooms in rural Africa. Dr. de Bono has authored more than sixty books in forty languages, with his methods being taught worldwide. He has chaired a special summit of Nobel Prize laureates, held faculty appointments at prestigious universities like Oxford, London, Cambridge, and Harvard, and has been recognized as one of the  25...

Please keep in mind that this blog  is not a substitute for  reading books and developing  self-awareness and  perspective. I simply share my love of  reading with like-minded  readers and business  executives., What's this book about? Why is this book unique? 1-"How Clients Buy" is a critical examination and guide that dissects the decision-making process of clients in the business-to-business domain. Within its pages, the authors not only uncover the often-misunderstood aspects of client acquisition and retention but also presents a structured framework aimed at enhancing the effectiveness of sales strategies. 2-The book stands out for its comprehensive analysis and the practicality of its approaches, making it a valuable resource for professionals looking to improve their sales outcomes. Why should professionals read this book? Impor...