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What is the role of AI in Customer Acquisition?

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  Have you ever asked yourself,  What AI can do and can't do in Customer Acquisition? Recently, I had a client who wanted to rent out her apartment — fast. She gave me a tight deadline of 3 to 5 days, hoping that AI could magically pull in eager tenants. I knew from experience that in her area, it typically takes 25 to 30 days to close a deal. Still, we decided to experiment. Together, we dived into AI-powered tools to see what they could do. Here’s what happened, and what it taught me about AI’s real value — and its limits — in finding customers. Let's start by some definitions and  clarification about customer Acquisition: 1- What is Customer Acquisition(CA) and Why Does AI Matter in CA? 1. Customer acquisition is how businesses attract and convert  new customers. It's about fueling growth and keeping the  pipeline alive. 2. These days, with oceans of data from social media, e-commerce, and countless digital touch points, businesses are...
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What is AI Readiness?

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  AI Readiness: Preparing for the Future of Business Development As we stand at the cusp of a technological revolution, understanding AI readiness is paramount for businesses aiming to thrive in an increasingly digital landscape. But what exactly is AI readiness, and what does it entail for both individuals and companies? In this comprehensive post, we will delve into the concept of AI readiness, explore its implications for business development, differentiate between individual and corporate readiness, and provide practical examples. What is AI Readiness? AI readiness refers to an organization's or individual's preparedness to adopt and integrate artificial intelligence technologies into their workflow. This encompasses various factors, including the availability of the right infrastructure, access to data, a culture that embraces change, and the necessary skills for effectively utilizing AI. Why is AI Readiness Important for Business Development? 1. Competitive A...
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What is Data Mesh?

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  The book raised an interesting question: Is robotics considered a branch of AI?  I'd love to hear your thoughts beyond what the book suggests. What’s your perspective? How do you believe AI and robotics can benefit business developers? Who is the Author? Ulrika Jägare is an  M.Sc. director at Ericsson AB, boasting 22 years of telecommunications experience in various leadership roles, including research & development, product management, services, and sales. For the past 12 years, she has focused on AI and data science, working to bridge the gap between technology and business for practical applications. Ulrika established Ericsson's first AI strategy and played a key role in implementing a data-driven approach through global initiatives. She initiated Ericsson's first AI-based commercial offerings and currently leads a global AI and automation initiative in the Internet of Things (IoT) sector. Passionate about helping other companies leverage data science a...
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