Business Development Moment

Recommended Reading : Marketing 4.0 By PHILIP KOTLER,IWAN SETIAWAN, HERWAMAN KARTAJAYA What is the focus of the book? The book explores improving productivity in the digital age by understanding customer journeys, introducing new marketing metrics, and introducing marketing 4.0 tactics. It emphasizes human-centered marketing, focusing on human-like attributes and redefining marketing in the future. How is the digital transformation transforming the business landscape? 1. The world is moving from hegemony to a multilateral power structure, with the superpowers, particularly the European Union and the United States, realizing that some economic powers are shifting to other parts of the world, particularly Asia. 2. This shift is attributed to the demographic profile of emerging market populations, who are younger, more productive, and increasing income. This has created a strong demand for products and services, which in turn fuels economic growth. 3. Innovation in emer...

    Recommended Reading: From Single to Scale BY Michael Killen P.S, This book is not only for starting a business, but it also contains numerous approaches that can help business developers. I recommend this book as a resource for generating ideas and discovering intelligent business practices. What’s Recurring Revenue? What are scalable products? 1.   Recurring revenue is a specific type of income that not all businesses can create. It’s not necessarily related to offering a product, service, or craft; instead, it’s about how your customers use your products and how you sell them. 2.   So you also need a scalable product: things you can sell that can always keep up with demand. We’re trapped in a cycle of project-based income and then months of nothing. Growth comes from recurring revenue, sold with scalable products and services. 3.   Growth in a business comes from recurring revenue, which can be generated through scalable products and services. As a sol...