Business Development Moment

Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...

  Recommended Reading: Agile for Everybody by Matt Lemay I’ve received a question from a colleague asking: what’s the difference between Agile, and Design thinking. Why should companies be agile? Hence, today, we’ll discuss agile vs. Lean vs. design thinking.  Moreover, we’ll discuss why agile is a strategic approach that any company can apply to achieve profitable business. Let’s begin with some definitions: Agile: Is a strategic approach to transform your company or organization into an innovative entity through collaboration and responding fast to change and uncertainty.  Indeed, Agile is not only for software companies.Yet, It can be applied to any business. Design Thinking: ‘’a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’’ defined by Tim Brown Lean: ‘’a business that maximizes value while minimizing waste. A lean busines...

  Recommended Reading:   WINNING HER BUSINESS by Bridget Brennan. Note for readers :  This book is an awesome read.  It’s mainly about women 's consumer market and how sales professionals can win these very powerful market .  I was intrigued by Bridget style and her innovative ''Four Motivator framework'' and decided to use the content to get reader attention on Women in business development and also how business developers can learn about women consumer market as a growth tool .   Women are a crucial part of today’s workforce and consumer markets.  This week we will explore how women in business development think, & how sales professionals should approach women consumers .   Women in business development are assertive, explorers, agile, proactive, and dynamic women who create growth opportunities for their companies .  In the business world and particularly in the MENA region, women think differently because they understand that women ar...

Recommended Reading:  Artificial Intelligence for Business by  Rajendra Akerkar Intelligent business development utilizes Artificial Intelligence & machine learning to hasten business process optimization.  According to Rajendra,‘’ for businesses, the practice of AI translates straight into less time spent on routine administrative tasks internally and satisfied customers externally. Adopting AI can be cost-effective, complementary to customer engagement and useful in bridging talent gaps’’ The new era of AI business development requires a new mindset, operation and education. Hence, we’ll discuss briefly some AI Concepts & examples : 1-      Natural language processing (NLP) According to   Jason Brownlee ,   ‘’  Natural Language Processing, or NLP for short, is broadly defined as the automatic manipulation of natural language, like speech and text, by software. The study of natural language processing has been around for more ...