Business Development Moment

Recommended Reading: LEADING WITH QUESTIONS By MICHAEL MARQUARDT Note: We all seek out answers. Yet, we never considered whether or not our queries would elicit responses. Have you ever considered learning about other people's minds? I personally dream of having the ability to read people's minds and understand their thoughts, feelings, and even intentions. This is why you need to know how to ask questions and then ask them. Let's begin our journey by reading this fantastic book to refresh our minds. Why do we need questions? Have you ever attempted mind-reading others? It's like breathing fresh air to ask questions. As Michael mentioned ‘’ Most leaders are unaware of the amazing power of questions—how they can generate short-term results and long-term learning and success. The problem is, we feel that we are supposed to have answers, not questions’’ .  It's crucial for us to maintain our childlike curiosity in order to learn quickly and connect with the righ...

  How can design thinking help us turn our ideas into a profitable business? I've been considering my own practices lately. I questioned how I could gain a better understanding of entrepreneurship and business development. I have therefore started to study some successful business models. I have come across a lot of debates about incorporating design thinking while doing research. Thus, among other books, I came upon this one, which is filled with useful advice for turning our ideas into profitable ventures. This book emphasizes taking action and being useful. We described design thinking in a previous article (shorturl.at/loBJX) Let's begin the design thinking procedure: In his book, Muhammad states that "Design Thinking is a human-centered design approach that starts with understanding the demands of the stakeholders (desirability), and brings the v iability and feasibility aspects together’’. Prior to coming up with a solution, design thinking focuses on ident...

Recommended Reading: The customer centricity Playbook by Peter Fader & Sarah Toms Note: I encourage business development professionals to read this book, take notes and practice along the way. This book is very practical and supported by actionable ideas. Today we will focus on a couple of questions in light of the book; What’s Customer Centricity? What’s product centricity? Why does CLV matter? In the business world, we all know that if we don't have profitable clients, we don't have a business. Therefore, we can define customer centricity as the acquisition of profitable customers and provide them with value. However, is it the right definition of customer Centricity? The answer is NO; it is not the correct answer. Thus, today, we will explore together the path to a truly customer-centric company. According to Peter Fader , defining customer centricity‘’ a strategy that aligns the development and delivery of a company’s products and services with the current and future ne...

  Recommended Reading: Agile for Everybody by Matt Lemay I’ve received a question from a colleague asking: what’s the difference between Agile, and Design thinking. Why should companies be agile? Hence, today, we’ll discuss agile vs. Lean vs. design thinking.  Moreover, we’ll discuss why agile is a strategic approach that any company can apply to achieve profitable business. Let’s begin with some definitions: Agile: Is a strategic approach to transform your company or organization into an innovative entity through collaboration and responding fast to change and uncertainty.  Indeed, Agile is not only for software companies.Yet, It can be applied to any business. Design Thinking: ‘’a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’’ defined by Tim Brown Lean: ‘’a business that maximizes value while minimizing waste. A lean busines...

  Recommended Reading:   WINNING HER BUSINESS by Bridget Brennan. Note for readers :  This book is an awesome read.  It’s mainly about women 's consumer market and how sales professionals can win these very powerful market .  I was intrigued by Bridget style and her innovative ''Four Motivator framework'' and decided to use the content to get reader attention on Women in business development and also how business developers can learn about women consumer market as a growth tool .   Women are a crucial part of today’s workforce and consumer markets.  This week we will explore how women in business development think, & how sales professionals should approach women consumers .   Women in business development are assertive, explorers, agile, proactive, and dynamic women who create growth opportunities for their companies .  In the business world and particularly in the MENA region, women think differently because they understand that women ar...